If you’re running a small business and want to spread the word about your products and services, then the chances are that you’ve considered using social media networks like Twitter and Facebook to stand out from the crowds. However, social media won’t make your business an overnight success – you need to work hard to connect with users and get them to engage with your products. Here’s how to get more out of social media…
Take part in Twitter Hours
Twitter Hours are a great way to interact with other small business owners and individuals, and allow you to network. Schedule tweets and promotional messages in advance so that people see what you have to offer. Oh, and don’t forget to actually engage during the hour – if you’re only pushing promotional content, people are likely to overlook you. Instead, reach out to other people who are using the same hashtag, answer questions, follow people and join in the discussions.
Use visual media
When you’re scrolling through your social media feeds, what sort of content stands out the most? Engaging, multimedia content, of course! Facebook posts that include images get more than 2.3 times more likes and comments than those without, so it makes sense to start snapping and including images in your posts. Oh, and consider GIFs and videos, too. Whether you make them yourself or share other people’s content, they can be a great way to add more value to your channels and encourage people to click ‘like’ and ‘follow’.
Run a competition
Offer a free product or gift hamper to your followers who retweet and share your messages, and you’ll quickly be able to add new likes and followers to your social media accounts. The best part about running a competition on social media is that you don’t need to spend a penny, other than the cost of your prize, so don’t be afraid to try one on every social media platform that you want to grow on. Oh, and check out this guide from Wishpond for more.
Post your own content
If you’ve been following any internet marketing blog, then you’ll know just how valuable it can be to write blog posts and publish them. The benefits of content marketing are endless, but include boosted SEO rankings, a chance to promote your products and services to more customers, and giving people a reason to keep coming back to your website. So, instead of sharing other people’s content on your social media channels, pull blog posts and pages from your own website and share them on a regular basis. Even if you only blog once a week, you’ll quickly build up a bank of shareable content that will boost your social media.
There you have it – four of the best ways to get more value out of your social media channels. Whether you’re new to managing a social media channel for your business or it’s something you’ve been working on for a while, we hope you found these tips helpful!